Partner Driven Marketing
Do More with Xima
There's no single way to partner with Xima. This page walks you through three levels of engagement so you can find the right starting point and know exactly what support you'll get from us along the way.
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Good: Getting Started
You're new to Xima or just beginning to introduce it to your customers. This level is about getting the basics in place so your customers know Xima is part of your offering.
What you're doing:
- Sharing Xima content on LinkedIn once a quarter
- Sending a CCaaS intro email to your existing customer base
- Adding Xima as a featured solution on your website
- Co-branding the Xima one-pager with your logo
What Xima provides:
- Co-branded templates
- Social assets ready to share
Where to start:
- Pick up the one-pager and social assets from the Asset Library
- Follow the co-branding rules on the Brand and Messaging page before anything goes live
- Submit your co-branded materials for review on the Landing Page Standards page
Better: Building Momentum
You're actively promoting Xima as a revenue generating tool, not just listing it as a solution. This level is about building pipeline through campaigns and content.
What you're doing:
- Hosting an annual webinar
- Running an email campaign to prospects
- Creating case study and ROI content for clients after your first sale
- Everything in the Good tier
What Xima provides:
- Campaign templates
- Content support
- Co-sell support from the Xima team
Where to go next:
- Check the Asset Library for campaign templates and case study frameworks
- Use the approved messaging on the Brand and Messaging page for all campaign content
- Reach out via the Need a Hand form to connect with co-sell support
Best: Full Partnership Mode
You're treating Xima as a core part of your marketing motion and ready to invest in joint activity. This level is for established partners who want to go further.
What you're doing:
- Producing a joint video testimonial or case study with Xima
- Building a dedicated CCaaS landing page on your website
- Exploring Xima-sponsored partner events
- Everything in the Better tier
What Xima provides:
- Exec alignment from the Xima team
- Co-investment in sponsored events (subject to ARR thresholds)
Where to go next:
- Review the Landing Page Standards page before building your dedicated page
- Submit your landing page for review before it goes live
- Reach out to Camille to discuss joint content and event opportunities
Not sure where you sit?
Most partners start at Good and move up as the relationship grows. If you're not sure which level makes sense right now, just reach out and we'll help you figure it out.
