Brand and Messaging
This is how Xima looks, sounds, and shows up in the world. Before you put anything in front of a customer, start here.
Some Useful QuickLinks
Who Xima Is and What We Do
Use this as your foundation when describing Xima to customers, whether that's on your website, in a sales conversation, or in a proposal.
Short description (one sentence):
Xima is a cloud-based contact center platform built for small and mid-sized businesses that need powerful reporting, real-time visibility, and AI-powered analytics without the complexity or cost of enterprise software.
Medium description (two to three sentences):
Xima delivers a cloud-based Contact Center as a Service (CCaaS) solution designed to improve both the employee and customer experience. The platform includes skills-based routing, real-time wallboards, AI-powered speech analytics, omnichannel support across voice, chat, email, SMS, and WhatsApp, and cradle-to-grave reporting. It's built for businesses that want serious contact center capability without serious overhead.
What makes Xima different:
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Exceptional reporting and analytics that give teams real visibility into what's happening
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Powerful features that are actually easy to configure and use
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A customer service experience that genuinely sets us apart
How to Talk About Xima
These are the things that matter most when positioning Xima in a conversation or in writing.
Lead with outcomes, not features. Customers care about shorter hold times, better service levels, and cleaner reporting, not the name of the module that delivers it.
Keep it grounded. Xima's strength is that it gives smaller businesses access to tools that used to be enterprise-only. That's the story.
Be specific when you can. Vague claims like "best-in-class" or "industry-leading" don't land. Real numbers and real results do.
Speak directly. Write and talk in second person. "You'll get real-time visibility into every queue" lands better than "users are provided with visibility."
This vs. That
| Say this | Not this |
|---|---|
| Cloud-based contact center platform | Phone system or call center software |
| Skills-based routing | Call routing |
| AI-powered speech analytics | AI features |
| Omnichannel support | Multi-channel |
| Contact Center as a Service (CCaaS) | Hosted PBX or UCaaS |
| Small and mid-sized businesses | Enterprise |
| Xima Software or Xima | XIMA (all caps), Xyma, Zima |
Logo Usage
Xima has five approved logo variations. Only these files may be used. Never recreate, redraw, or modify the logo in any way.
Horizontal wordmark (no icon): use this for website headers, documents, and wide-format placements.
Vertical logo (with icon): use this for square formats, social media avatars, and signage.
Which version to use on which background:
- Teal or black wordmark on light or white backgrounds only
- White wordmark on dark backgrounds only (dark blue, teal, or black)
.png?width=1650&height=1275&name=Free%20-%20Wire%20Harness%20Tool%20Search%20(6).png "Xima Brand Colors")
Color Palette
Primary colors:
Teal: #166293
Dark Blue: #124768
Powder Blue: #29ABFF
Accent colors:
Electric Yellow: #FAA500
Calming Green: #17A58A
Neutral colors:
Black: #000000
Background Grey: #F8F8F8
Typography
Montserrat is the primary typeface. Use it for headlines, titles, buttons, and navigation.
Nunito is the secondary typeface. Use it for body copy, descriptions, captions, and form fields.
Both fonts are free and available via Google Fonts. Never substitute another typeface. Maintain a clear size and weight hierarchy between headings and body text.
View Montserrat on Google Fonts
View Nunito on Google Fonts
Tone of Voice
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Xima's voice is confident, approachable, and direct. Here's what that looks like in practice.
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Be clear and get to the point. Contact center professionals are busy. Respect their time.
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Acknowledge the problem before presenting the solution. Customers respond better when they feel understood.
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Let results do the talking. Back claims with specific outcomes rather than superlatives.
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Keep it human. Avoid cold, corporate language. If it sounds like it was written by a committee, rewrite it.
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What to avoid: excessive jargon, passive voice, vague claims like "world-class" or "cutting-edge," and anything that sounds condescending or overly salesy.
What Partners Can and Cannot Do
You can:
- Use approved logo files as provided in the Asset Library
- Reference Xima's approved product descriptions and positioning language from this page
- Co-brand materials where co-branding is explicitly permitted
- Use approved product screenshots and images from the Asset Library
You cannot:
- Recreate, modify, or redraw the Xima logo
- Change logo colors outside of the approved variations
- Make claims about Xima that aren't supported by approved materials
- Use Xima branding on materials that haven't been reviewed and approved
- Create your own product descriptions without basing them on the approved language on this page
Co-branding rules: where co-branding is permitted, your logo and the Xima logo must have clear visual separation and roughly equal prominence. Neither logo should appear subordinate to the other. If you're not sure whether something qualifies, submit it for review before it goes live.
Sharing Xima on LinkedIn
If you're posting about Xima on LinkedIn, tag us so we can see it, engage with it, and amplify it where it makes sense.
Our handle: @XimaSoftware
A few things to keep in mind when posting:
- Use approved messaging and positioning language from this page
- Don't make claims about Xima's product that aren't supported by the materials in this Hub
- If you're sharing a customer story or case study that involves Xima, check with us first
- Keep the tone consistent with how Xima shows up: direct, human, and grounded in results rather than hype
We want to see what partners are saying about Xima out there. Tagging us is the easiest way to make sure we don't miss it!
